SEO has a reputation for being complicated and mysterious. It's not. At its core, SEO is about doing a few things consistently and well. Let me break down the basics for contractors.
Step 1: Optimize your Google Business Profile. This is the single most important thing you can do for local SEO. Claim your profile, fill out every field, add photos, post regularly, and get reviews. This alone can get you into the local pack on Google Maps.
Step 2: Make sure your website is fast and mobile-friendly. Google prioritizes sites that load quickly and work well on mobile. If your site is slow or hard to use on a phone, your rankings will suffer.
Step 3: Use local keywords in your content. If you're a plumber in Austin, your website should include phrases like 'plumber in Austin,' 'plumbing repair Austin,' and 'Austin plumbing services.' Don't stuff keywords unnaturally — just make sure they're present.
Step 4: Create dedicated pages for each service. A single page that lists all your services doesn't rank as well as individual pages for plumbing repair, water heater installation, drain cleaning, etc. Each page can target specific keywords.
Step 5: Get backlinks from local websites. Links from your local chamber of commerce, local directories, and local news sites tell Google that your business is established and trusted in your community.
Step 6: Generate reviews consistently. Reviews are a major local ranking factor. An automated review system ensures a steady stream of new reviews, which signals to Google that your business is active and trusted.
Step 7: Keep your information consistent. Your business name, address, and phone number should be identical everywhere they appear online. Inconsistency confuses Google and hurts your rankings.
Do these 7 things consistently and you'll rank higher than most of your competitors. The key word is 'consistently.' SEO isn't a one-time project — it's an ongoing practice.
