Let's talk about money. Most contractors fall into one of two camps: they either spend nothing on marketing and rely entirely on word-of-mouth, or they spend thousands on ads and services that don't produce results.
Neither approach works. The first limits your growth to however fast word-of-mouth spreads. The second drains your bank account without giving you anything in return.
Here's what we tell every contractor we work with: your marketing should be an investment, not an expense. An expense is money that's gone. An investment is money that comes back with more money attached to it.
The question isn't 'how much should I spend?' The question is 'what should I spend on?' And the answer is simple: spend on systems that directly generate leads and book jobs.
A website that captures leads is an investment. SEO that gets you found on Google is an investment. A review system that builds your reputation is an investment. Automated follow-up that converts leads into jobs is an investment.
What's not an investment? Generic 'brand awareness' campaigns. Social media posts that nobody sees. Expensive ad campaigns managed by agencies that can't show you a single booked job.
At Takeoff, we charge $297 a month. Not because that's all it's worth — but because we want contractors to stay with us for years, not months. We'd rather have a long-term relationship at a fair price than a short-term one at a premium.
Spend on systems that produce measurable results. Track every dollar. If a marketing investment isn't generating a return, cut it. If it is, double down on it. It's that simple.
